How does your research into Customer Relationship Marketing confirm or Essay

How does your research into Customer Relationship Marketing confirm or contradict this statement - Essay Example This paper demonstrates that all the aspects have a great bearing in establishing customer relationships through marketing and sales. Considering these aspects and studying its components comprehensively will give an organization an edge on formulizing and strategizing an approach to the market it targets in general. Offensive marketing is a strategy used to generate more revenue or acquiring new customers and sales. On the other hand, relationship marketing focuses more on retention. Marketing strategies like this are commonly used for acquisition and retention of customers. It is important for the company to generate more revenue by getting new customers and in the process have a larger share in the market. Maintaining and keeping these customers loyal is another story. This is why, we have to study the market we want to target. This is because business to business relationships and end users or consumer relationships, should have different experiences. A divided number of percenta ge in the end user market has their own unique needs. This goes for organizational and business needs as well. Having this as a fact, relationship marketing and management should be diverse and flexible in order to meet standards and needs of every unique customer. Relationship marketing and its management starts from the acquisition of new customers, or one time purchase transactions. It is important for an organization to know the differences and similarities in the buying behaviour in order to accommodate this one time or first-time transactions.