How does your research into Customer Relationship Marketing confirm or Essay

How does your research into Customer Relationship Marketing confirm or contradict this statement - Essay Example This paper demonstrates that all the aspects have a great bearing in establishing customer relationships through marketing and sales. Considering these aspects and studying its components comprehensively will give an organization an edge on formulizing and strategizing an approach to the market it targets in general. Offensive marketing is a strategy used to generate more revenue or acquiring new customers and sales. On the other hand, relationship marketing focuses more on retention. Marketing strategies like this are commonly used for acquisition and retention of customers. It is important for the company to generate more revenue by getting new customers and in the process have a larger share in the market. Maintaining and keeping these customers loyal is another story. This is why, we have to study the market we want to target. This is because business to business relationships and end users or consumer relationships, should have different experiences. A divided number of percenta ge in the end user market has their own unique needs. This goes for organizational and business needs as well. Having this as a fact, relationship marketing and management should be diverse and flexible in order to meet standards and needs of every unique customer. Relationship marketing and its management starts from the acquisition of new customers, or one time purchase transactions. It is important for an organization to know the differences and similarities in the buying behaviour in order to accommodate this one time or first-time transactions.

INTERNATIONAL FINANCIAL Essay Example | Topics and Well Written Essays - 3000 words - 2

INTERNATIONAL FINANCIAL - Essay Example This is because each nation has adopted only some portions of the international standards of their choice and as recommended by their home standard-setting board. As different nations adopted different parts of the international accounting standards that were adhering with their home nation standard-setting body and hence, international comparability cannot be carried out. To drive out anomalies due to inconsistencies, the IASC was reorganised as IASB, and its sole aim is to establish a uniform accounting standard to be perused by all the nations without any deviation (Deloitte 2014). He cited that how both Japan and India allowed to use IFRS on a voluntary basis whereas the Japanese government encouraged prominent usage of IFRS. Those Chinese companies that had dual listings in Hong Kong are using full IFRS for their financial reporting. â€Å"Since 2007, U.S.A permitted non-US companies to use IFRS reporting† (Deloitte 2014). He buttressed the mutual reliance and interlinks between economies and added that in the post-crisis background, all policymakers are now able to understand how each national capital market around the globe , even the giant , acts as just like a satellite of the international financial system. He further observed that presently, about 33% of all the financial investments are global transactions in nature. According to him, about 81% of the nations which took part in the survey prefer or mandate the usage of IFRS for either the majority or all the public companies. Further, the majority of the remaining nations that have yet to mandate IFRS in home nation, including Japan, India, U.S.A and China, but these nations are permitting IFRS usage in some scenarios. Mr. Mackintosh highlighted that the ISAB’s high-standards have been already approved in various economies as it is being used by more than a decade. Mr.